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La Tomatina stands as Spain’s most renowned festivity and unfolds in Buñol, Valencia, Spain, occurring annually on the final Wednesday of August.
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What Happens at La Tomatina Contrary to common belief, La Tomatina is not merely about hurling tomatoes; rather, it encompasses a day brimming with diverse activities commencing at 9 a.m. with a delightful luncheon courtesy of the Buñol City Council.

At 10 a.m., the much-anticipated «Palo Jabón» contest kicks off. A greased pole topped with a tempting ham awaits challengers. Will anyone triumph over the slippery ordeal and claim the coveted prize?

If the ham proves elusive, release your pent-up energy by partaking in the tomato-throwing extravaganza, the highlight event of the day. Following the «Palo Jabón,» around noon, commences the globally renowned showdown: La Tomatina!